Sainsburys strong ethical approach has been at the heart of the Sainsburys business since the first Sainsburys store was opened way back in 1869. More than 140 years later, Sainsburys values still provide the framework for how business gets done at Sainsburys.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsburys believe that by considering the wider social, environmental and economic impacts of the Sainsburys business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsburys customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsburys products are affordable, and of high quality, Sainsburys has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

With the new Sainsburys Online Store, Sainsburys continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsburys UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsburys, since Sainsburys also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Tomy Rainbow Aquadraw
Little people often make a big mess! Which is why Tomy has created this infant-friendly drawing game that allows kids to be as creative as they like without the risk of stray ink, spills or spotting. Simply fill the aqua pen with water and draw directly onto the special mat provided to see a rainbow of colours come alive as you draw! As the water slowly dries the pictures will fade away leaving a blank canvas for the next masterpiece! A larger aquadraw" paint brush is provided for wider brushstrokes. Desig

Compression Bags Pack of 4
Make the most of precious storage space with these fantastic compression bags, making up to 4 times as much space in your wardrobes and cupboards. The compression bags protect your belongings from dust, damp and insects as well. No need for a vacuum cleaner to suck the air out - these bags work without one. They're also clear, so you can always see what you've stored inside.

Metronic Eco Zapbox Digital Set Top Box
If you love TV and are keen to be Green, this set top box with Freeview's 40+ channels is for you. Built with the environment in mind, it has an ultra-low standby power consumption of less than 0.1W. Still packed with features and easy to use, this is a great option to increase your viewing options. It offers all the useful Freeview extras, such as DVB subtitles, a seven day electronic program guide, widescreen aspect ratio, and interactive services. If you have children, a parental lock feature lets you c

4 Drawer Slatted Bamboo Unit Dark Stain
Storage can often be a problem, many houses just don't seem to have enough built-in cupboard space, which is why this 4 drawer unit might be the perfect storage solution. Made from dark stained hard wood and bamboo it is robust while still being light and portable. Versatile enough to look at home in a bedroom, bathroom or living room it is the perfect size for DVDs, beauty products, underwear, paper or toilet rolls. The flat top is strong and large enough to act as a further shelf on which fu

Creda Spa 300C 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built-in thermostat, which ensures the temperature is kept constant. The Creda Spa 300C 9.5kW Electric Shower has easy to use rotary controls for on/off, temperature and flow selection, plus set and forget button and a phased shutdown system that flushes out hot water to make the unit safe for the next user. It also has an LED indicator for power on and an energy saving option. The showerhead with 6 spray pat

Tefal Quick Cup
The Tefal Quick Cup is a fantastic water heater that provides just as much hot water as you need at a time - in just three seconds! The water heater, with integrated water filter, gives you instant hot or cold filtered water, controlled via the stainless steel panel, saving up to 65% energy. The flowstop system allows for manual or automatic flow from the 1.5l removable water tank. The cartridge replacement indicator lets you know when it's time to replace the Claris cartridge to ensure the high, delicious

Ken Hom 31cm 10 Piece Wok Set
Have yourself a taste of Asia with this family-sized 10-piece wok set. Includes a 31cm carbon steel wok, a carbon steel lid, a tempura rack, a pair of cooking chopsticks, 4 pairs of eating chopsticks, a stainless steel turner and an instruction and recipe book.

Masterplug Surge Extension Lead 2m
Protect your entire PC setup with this 2m long surge protected extension lead. Easy to set up, the unit comes with its own stand and cable tidies that keep everything organised, it includes ten plug sockets, telecom in/out sockets, modem/broadband in/out sockets and LAN/Ethernet in/out sockets.

Fisher Price Jupiter Ride On
The roto moulded Fisher Price Jupiter Ride On is a great toy for young Fireman Sam fans. With opening door, rear storage compartment and Fireman Sam's hard hat with sounds, youngsters won't want to travel any other way. Suitable for ages 2-5. Fireman Sam's helmet takes 2 x AA batteries (included).

Triton Passion 9.5kW Electric Shower
For instantaneous, economical hot water you can't beat an electric shower. These are showers with a built in thermostat which ensures the temperature is kept constant. The Triton Passion 9.5kW Electric Shower has a push start/stop button for ease of use, a power selector and numbered temperature control dial. The power on indicator will let you know when it's working, and there's also an indicator light for low water pressure. The anti limescale showerhead with single spray pattern works like a charm, so

Children's White 12 Bin Storage Unit
The Children's White 12 Bin Storage Unit is a perfect place for your kids to keep their toys! A sturdy frame holds a dozen coloured plastic bins which will comfortably and conveniently hold all their toys. Practical and attractive, the unit's 12 storage bins provide enough space for plenty of playthings, keeping them stored in open containers even small people can reach when they need to. The Children's White 12 Bin Storage Unit requires some self assembly, fits in a corner and is easy to clean.

Intempo DAB/FM Radio iPod Dock RDi
This is a lovely little speaker system that looks great and really delivers when it comes to sound and features, and yet won't break the bank, price-wise. Not only does it play music from your iPod (or almost any audio device using the line-in jack), it has a built-in DAB/FM radio and alarm clock. Stylishly compact in glossy black and with smooth rounded lines, it will definitely fit neatly into any room of the house and then fill it with lovely musical noise.

Masterplug Micro Filter
If you want to use your phone line as a broadband link to the internet, yet still want to use the phone, this adaptor is the answer. Plug it into the phone socket, then plug the phone line and internet cable from the pack of your router into it and bingo - you've got internet access and use of the phone at the same time.

Salter Mechanical Jug Kitchen Scale
The sleek Salter Mechanical Jug Scale combines a robust construction with a handsome modern design. The mechanism can take on any weighing job up to 2.2kg (5lb), and has an easy to read dial marked with 25-gram graduations for accurate measurement. It includes a dishwasher-safe measuring jug. The classic Salter Mechanical Jug Scale carries a 15-year guarantee.

Bodum Kenya Coffee Maker 8 Cup
Bodum's coffee and tea products have made the brand synonymous with style. The Swiss company's products aren't just stylish, they're practical. The Bodum Kenya Coffee Maker can make up to 8 cups of coffee and is the ideal solution for a big breakfast party or after dinner coffee. Beautifully designed with oval windows and dishwasher safe. To use, simply use coarse ground coffee, add hot water and stir. Wait 4 minutes, press and enjoy for an excellent cup of coffee.

Revelation Korat 20" ABS Rollercase
Protect any fragile items you might be carrying with this hard sided suitcase by Revelation for Antler. Made in tough, lightweight ABS material this graphite coloured suitcase is fitted with a retractable handle and has glide wheels for easy manoeuvring even full to its 33L capacity. Measuring 51 x 36 x 21cm (20 x 14 x 8"), it has a fully lined interior and is fitted with elasticated straps in the base to help retain its contents.

Lexmark 28 Black Ink Cartridge
The Lexmark 28 Black Ink Cartridge is compatible with any Lexmark printer that takes a Lexmark 28 ink cartridge - Z845, Z1300, Z1310, Z1320, X2500, X2510, X2530, X2550, X5070, X5320, X5370, X5490, X5570, X5495, Professional Series Lexmark X5075. It is suitable for use with photo paper. Used Lexmark ink cartridges can be returned free of charge to the company for recycling. Visit the Lexmark website for details.

Slendertone System Abs with Controller for Women
Slendertone System Abs with Controller for Women is a clinically proven system for toning and firming your midsection which guarantees results. This system takes the stress out of toning and defining your abs, and brings it all into the comfort of your own home. Slendertone System sends small electrical pulses to your nerves, causing your muscles to contract and release. This system targets the nerves where they are most concentrated, and causes all your abdominal muscles to contract, not just those beneath

Willow Tree Together
Together' by Willow Tree is an intimate figurine showing a man and a woman sharing a loving embrace. Made from hand finished resin by American fine artist Susan Lordi, this ornament serves as an artistic representation of partnership.

Barbie My Special Things Beauty Secrets Inline Scooter
This fantastic Barbie In Line Scooter is decorated with beautiful pictures of the world's most famous fashion doll - but best of all is the secret compartment containing 17 sparkle and shine beauty treats. The board features a full colour footplate, ABEC-1 bearings and a rear footbrake. The quick-release folding mechanism makes for simple and convenient storage. Some assembly is required. Suitable for ages 5+.

Nintendo DS Lite Handheld Console with Professor Layton Bundle Black
Quite simply the most popular handheld games console ever. The Nintendo DS Lite is the ultimate travel companion and portable games solution. With its two screen fold-open configuration and a massive array of inventive and interesting games, it appeals to young and old alike. Use the touch screen with your finger or the stylus, or use the classic game pad controls. It also has a microphone, and some games even have voice control. While capable of 3D graphics and 16 channel audio, Nintendo's focus on fun ga

Sainsbury's Towel Plum
Sainsbury's have created this range of 100% ringspun cotton towels to not only dry your body and hair but to feel soft and comfortable against the skin. They've a weight of 500g per square metre and long loop threads for extra absorbency, while a panel detail runs along each outer edge for extra durability and a neat finish.

Toshiba Camileo P10 HD Camcorder
A great HD camcorder if you're on a budget, the Camileo P10 offers a range of features in a great, simple package. It captures full 1080p HD video, and has a flip out, 2.5in LCD to view your video on. It has a lens that doesn't zoom, but one benefit of a lens with no moving parts is higher quality images. Many Hollywood movies will move the camera rather than zoom. The lens can go into a macro mode and focus as close as 20cm for dramatic close-ups. It does have a 4x digital zoom if you can't just move the

Dyson DC27 Animal Bagless Upright
Dyson has secured a reputation for itself as a high quality designer and manufacturer of vacuum cleaners, priding itself on excellent suction technology that does not diminish over time. Upright vacuums suit larger rooms as they can cover large surface areas with less effort. The large bin and long power cable enable this model to clean vast areas without having to be emptied or unplugged. It is also a relatively quiet machine, which is a bonus considering its size.

Microsoft Office 2007 Home and Student
The most widely used office and productivity software in the world. This version contains the most important software for the home user, Word 2007, Excel 2007, Powerpoint 2007, and OneNote 2007. Word is great for producing any documents you need for school, hobbies, or for anything else. Excel is the world standard for collating and analysing data, while Powerpoint lets you create great presentations. OneNote is a clever tool that centralises all your information in one place, and lets you easily search yo

Bodum Replacement Glass 8 Cup
This 8 cup replacement glass is ideal for Bodum cafetieres that have been broken. Dishwasher safe.

BaByliss Bliss 2x Air Styler
Products from industry leaders BaByliss are the choice of professionals. For easy, convenient styling, you need the BaByliss BEliss 2x Air Styler to straighten as you dry, even on short hair. This styler has all the straightening benefits of the best selling BEliss Dryer in an air styler. The special straightening attachment has 2 rows of 9 tourmaline ceramic plates that grip the hair and straighten it while you dry it, protecting your hair from potential heat damage by ensuring even heat distribution. Wi

Braun Series 320 Foil Shaver
Control and precision are combined in this great shaver, with a contour-hugging head that adjusts to the natural curves of your face. Its sharp under-cutter and middle trimmer offer a really close shave, even in hard to reach areas, and it has an extendable trimmer for moustache and sideburns. Takes 16 hours to fully charge and gives 30 minutes' cordless shaving. It has a 5-minute quick-charge and LED charging indicator.

Wood-Like Soft Blocks - 80pcs
Maybe not one for the young carpenter yet, but Halitit's wood-like soft blocks are excellent for the creative builder to get to grips with. These 80 pieces come in assorted sizes and are ideal for developing your child's creativity skills. Machine washable and presented in a zip-up storage bag, this is one building project that won't make a mess. Suitable for children aged 12months+.

Tu Wooden Venetian Blind Beech
A basswood Venetian blind stained an attractive beech colour. It's height adjustable with a fabric side cord and rolling stick to change the angle of the slats. It can be cut to size if required and guide lines are included in the pack along with fixtures and fittings. Wipe with a duster or damp cloth to keep clean.